Sproxil Defender

Sproxil Defender

Dr. Ashifi Gogo

Category

Ghana

Description

Sproxil's technology allows individual consumers to verify the authenticity of products for free, via a mobile phone. To use Defender, the consumer locates a special security label with a scratch-off panel displayed on the product. Once scratched, a unique single-use code is revealed. The consumer uses their mobile phone to send Sproxil the unique code and receives an instant response at the point of purchase. Sproxil works over text message, mobile app, call centre and online at Sproxil.com. Post-verification, consumers can receive helpful product information that promotes safe, efficacious and successful product use. The Sproxil Defender solution is innovative because it empowers consumers with the right information to make the best purchase decision instantly at the point of sale. Sproxil Defender technology has been used over 80 million times by consumers in 6 countries to verify the authenticity of products including counterfeit medicine such as fake anti-malarial and tuberculosis drugs