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Discovery Vitality
Discovery
Prevention
South Africa
The Vitality programme of the South African insurance company Discovery provides incentives for people to live a healthier life. Those in the programme begin with a full health review, which assigns them a “Vitality age” and prescribes a pathway to better health—covering disease management, smoking, mental health, preventive health, nutrition, and physical activity. The Vitality age is easy for patients to understand: a Vitality age higher than your chronological age is clearly a bad thing, and the reverse is clearly good. Through following their prescribed pathway, participants can reduce their Vitality age and earn Vitality points, which can be exchanged for benefits