MAÏA

MAÏA

MAÏA stands out among more than 2300 applications for the WHO innovation challenge 2019

Maïa Africa was honored to be among the top 30 health innovations in Africa. This selection has shown us how important the fight against malaria is for WHO Africa. Malaria is a disease that still kills one person every two minutes in Africa especially children under five and pregnant women. In sub-Saharan Africa, ointments are used on children under 5 every night after the shower. In Burkina Faso, we indeed found that ointments are applied to 80% of children every night when mosquitoes start transmitting malaria. We designed with Burkinabe mothers MAÏA®, the first long-lasting mosquito-repellent ointment. Moisturizing thanks to shea butter, pleasant to apply, with a fruity scent, MAÏA® protects all the family over 5 hours after application against mosquito bites.

MAÏA draws crowds during the WHO Health Forum

During the three-day WHO Forum on Health in Africa, many participants visited the MAÏA booth. Visitors discovered and tested MAÏA®. Showcasing MAÏA® at this event was an opportunity to convince decision-makers from the public sector and NGOs about this new and complementary approach against malaria. Five journalists interviewed Gérard Niyondiko to better understand the solution and cover it in their media.

PITCH OF THE WEEK

 Shonaquip Social Enterprise

           by  

  Shona McDonald